Visa has announced the expansion of Click to Pay in Canada, helping consumers make secure purchases across various merchants and platforms.
Click to Pay is based on the EMV Secure Remote Commerce industry standard. Following a successful initial launch in the US, Visa is now transitioning Visa Checkout merchants in Canada to this solution for consumers who choose to shop via web, mobile, app, or connected device.
Moreover, on websites displaying the Click to Pay button, consumers that have enabled their card will be able to speed through the guest checkout process, bypassing the need to manually enter their 16-digit personal account number or look up passwords each time they checkout.
“With the increasingly high numbers of online shoppers in the wake of COVID-19, we are committed to providing solutions that lay the groundwork for the next generation of simple, secure, and better ways to pay,” said Stacey Madge, president and country manager, Visa Canada. “This is a winning solution that will help merchants reduce shopping cart abandonment while providing a single integration for participating card brands – meaning a simpler and smoother overall digital checkout experience.”
Consumers will also be able to pay with confidence knowing Visa will be using advanced technology and authentication methods, including device binding and biometrics to protect transactions. Besides, the solution helps facilitate guest checkout purchases for shoppers who do not have their Visa saved with an online merchant.
On the flip side, a large percentage of digital purchases are made using a stored Visa credential, usually with merchants that have high frequency use or recurring monthly payments. To protect these types of digital transactions, Visa offers tokenization to replace a cardholder’s 16-digit Visa account number with a secure token that protects the underlying card number from fraudsters.
“As a Canadian leader in digital payments, Moneris is very excited to help Visa bring the Click to Pay experience to Canadian businesses in 2021,” said Malcolm Fowler, Chief Strategic Partnership Officer, Moneris. “Click to Pay brings value to our merchants and to consumers through simple, efficient and secure transactions.”