Gap Inc. Canada has launched Buy Online Pick-up in Store (BOPIS).
Customers will be able to browse for their favorite styles and sizes, buy online, and then choose contactless pickup from their car or head inside the store for pickup without waiting in the checkout line.
With BOPIS and curbside, a customer can check for product at a local store, buy online by 2pm and pick up their purchase by end of day – getting what they want faster, without worrying about shipping. Customers can now use BOPIS at three of their brands: Gap, Banana Republic and Old Navy. Athleta will also offer these convenient services come fall when they open stores in Vancouver and Toronto. The online BOPIS and curbside pickup experience folds seamlessly into the current cross-brand shopping experience at all three e-commerce sites
“At Gap, we always strive to put the customer at the center of everything we do,” said Jonathan Ormerod, Vice President of Gap stores. “Curbside pickup and BOPIS are key to providing the best shopping experience, at the customer’s convenience and choice.”
