Bank Alfalah, one of the country’s leading financial institutions, has expanded its integrated payments gateway to facilitate merchants who don’t have a website or application, with the introduction of a signature Pay by Link feature. The service allows retailers who conduct their business through social media channels like Facebook and Instagram to collect secure and convenient online payments powered by Bank Alfalah.
Alfa’s Pay by Link feature is an innovative request-to-pay solution for merchants who don’t have a website. It requires no integration and enables sellers to simply sign up digitally through an application form and start collecting payments instantly. Offering one of the lowest industry rates at 2.25% per transaction the feature is amongst the most lucrative in the country. With the Alfa Pay by Link, users can send real-time payment requests, accept online and 3D secure payments 24/7 as well as take leverage of a variety of digital channels. Merchants can register through the Alfa Payment Gateway to start creating links and customers can simply click and pay relevant amounts with them.
Pakistan’s online payments and eCommerce sectors have witnessed a significant uptake in recent years especially following the COVID-19 pandemic. Individuals and businesses have come to realize that conventional economic practices have limitations and are susceptible to crises. Digital payments offer a seamless medium to conduct business operations swiftly. Bank Alfalah’s premier Alfa Payment Gateway offers e-commerce stores a simple solution to incorporate online payments within their platforms. Now, with the Pay by Link feature, merchants without a proper website can not only signup digitally for a merchant account but also start getting paid with 3 easy steps. Retailers can simply create links for online payments, share them via any form of text or social media messaging and instantly get paid through Alfa wallets, Bank Alfalah accounts, or Credit/Debit cards.
Commenting on the launch of the new feature, Bank Alfalah representative, stated; “Pakistan’s financial inclusion ratios have witnessed a substantial rise with the diversification of digital payment platforms across the country. At Bank Alfalah, we have always been at the forefront of introducing innovative features to our digital platform, Alfa strengthening its infrastructure and service portfolio to a point where it is conveniently accessible to the masses, including both individuals and organizations.”
Bank Alfalah’s Alfa is revolutionizing the traditional banking ecosystem through a host of options and services that cater to a diverse set of customers spread around the country. The Pay by Link feature is another step in this direction.
