Deloitte has launched a first-of-its-kind e-commerce bootcamp program to upskill Saudi youth’s digital capabilities and enable them to connect, grow, and learn about the latest trends in the e-commerce landscape.
To deliver the program, Deloitte collaborated with Amazon Web Services (AWS), the world’s leading cloud provider, and SAP, and developed a rich and diverse program curriculum. The curriculum is delivered in hybrid format, in which training sessions focus on digital, STEM and analytical, and entrepreneurial skills. The sessions address the most relevant e-commerce topics in today’s business landscape.
The participants were given hands-on workshops covering customer engagement services, as well as advanced technologies like machine learning and data analytics to enable them to forecast, analyze marketing campaigns, and build personalized shopping experiences.
Program participants were hand-picked by Deloitte, AWS, and SAP following meticulous selection criteria. From a pool of more than seven thousand applications, the top performing 25 applicants were selected to be the first batch of the initial pilot version of the program.
Rashid Bashir, Government & Public Services Leader, Deloitte Middle East. said:
“Saudi Arabia conducts the largest number of electronic purchases in the GCC and the shift to e-commerce is mainly driven by the kingdom’s young population, increasing broadband and smartphone penetration rates, and the government’s growing focus on e-commerce. The Kingdom is in a strong position to capitalize on these trends to increase youth employment opportunities, spark a local startup and entrepreneurship mindset in the field, and attract global and regional players to operate in the kingdom, all of which are hinged on the supply of skilled Saudi youth which provides the necessary workforce to enable such transformation.”
Omar Haj Saleh, Public Sector Lead, AWS, Saudi Arabia, said:
“It was a great pleasure to contribute to this boot camp by providing essential cloud skills learning to support Saudi Arabia’s youth in driving successful e-commerce businesses. The trainees benefitted from learning easy-to-use AWS cloud solutions that can support their e-commerce capabilities.”
Ahmed Al-Faifi, Senior Vice President and Managing Director, SAP Middle East North, said:
“Developing in-demand digital skills in Saudi Arabia is a key focus area for SAP through our SAP Digital Skills Training program. SAP and Deloitte, collaboratively deliver this eCommerce Bootcamp which equips participants with the skills needed to accelerate digital and e-commerce transformations in Saudi Arabia and empowers them to become SAP Certified Application Associates – SAP Commerce Cloud Business User. In addition to delivering the technical training, we also engaged Saudi’s next generation of decision-makers with a unique workshop to develop their innovation mindset and capabilities through the SAP Innovate to Win program.”
